The primary responsibility of the eCommerce Director is to lead the eCommerce team in developing marketing strategies, and creating, implementing, and managing successful internet marketing programs intended to drive qualified traffic to, and generate sales through, our websites and physical retail stores. To do this, you will need to stay up-to-date with the latest ecommerce strategies, customer service initiatives, and industry trends.

Success in this position based heavily on ROI & ROAS. The eCommerce Director reports directly to the COO. He/She generates and presents monthly performance reports to the COO and Owner.

Specific Responsibilities:

*Responsible for the success of marketing programs including online media, email, affiliate programs, competitive shopping channels, and SEM.

*Create, optimize, and report on all online programs. Analyze performance in a daily/weekly/monthly cadence. Recommend and implement improvement strategies.

*Improve customer experience and increase sales conversion and ROAS.

*Identify, develop and execute internal & external marketing programs to drive qualified traffic to (Company websites) via online marketing

*Monitor website visitor patterns and product sales.

*Launch scheduled marketing programs on time and on budget.

*Oversee marketing and vendors to assure accurate profitable execution of marketing programs in media, email, affiliate programs and SEM.

*Develop & implement online marketing strategies, including social media, triggered events, personalization, segmentation, special interest landing pages and other appropriate avenues.

*Plan out measurement methods, roll out test programs for offers, and maintain control groups on testing. Gather, analyze and report on profitability for each program and campaign.

Minimum Qualifications:

*Direct ecommerce management experience

*4-year degree and/or relative work experience

*Customer service experience

*Must be highly proficient in:

HTML Coding (by hand)

CSS (by hand)

Google Analytics

Microsoft Excel

Compensation:

Base + Bonus Structure

联系地址：45 Ramsey RD, Unit 8, Shirley, NY 11967

联系人：Mr. Leng  

邮箱：[email protected] 

电话传真：(631) 448 8597

手机：(626) 295 5358